People.com - Sunday Jan 30, 2005

Insider: Stars Pack It In at 'Swagdance'

The Sundance Film Festival, a place to see great up-and-coming films, right? Perhaps ?but by most accounts, this year the films became something to do in between picking up a seemingly unending array of freebies. And the mother of all swag at this year's winter fest seems to be the aptly named, customized Ultimate Comfort Bag, worth more than $50,000 and grabbed by such celebs as Keira Knightley and Adrien Brody (whose movie The Jacket, opening in March, premiered at Sundance),Naomi Watts, Kevin Costner, Lisa Kudrow, Maggie Gyllenhaal and Selma Blair. So what's in a $50,000 goodie bag? Glad you asked. It includes: A trip with private race-car and Indy 500 track access, plus first-class airfare and hotel ($15,000); a weeklong vacation to the Caribbean or Mexico from Sea Dream Yacht Club ($11,000); a weekend at the Hard Rock Hotel Las Vegas, plus a $1,000 chip ($5,000); $4,000 diamond jewelry; a $400 silk comforter and more. Want one? Several stars autographed an Ultimate Comfort Bag, to be auctioned off on eBay to benefit A Place Called Home, which provides leadership and community outreach to at-risk youth in South Central L.A. (The auction ends Feb. 10, so warm up those wallets.)